Assuming you have a website of course (otherwise that’s your first mistake), you need to build this integral part of your online presence. It’s not enough to just throw something together and expect people to visit and stick around to see what you have on offer. The following are mistakes many business owners make, so make sure you make every effort to AVOID them if you want your customers to take you seriously.
- Your website isn’t user-friendly
Quite simply, if your website fails to be user-friendly, your customers aren’t going to stick around for long. When the links point to out of date pages, and each web page is cluttered with unnecessary buttons, any visitor to your site will be frustrated by the experience.
- The site is inundated with mistakes
Dead links are one thing (and they can almost be forgiven), but poor grammar, spelling, and hard to read fonts are another. These are things that can be easily remedied with a spell checker, though you should still proof-read the wording around the site for anything the checker missed.
- You neglect other facets of your online presence
Your website is only one facet of your digital marketing. Social media and email newsletters are two of the other strategies that should be part of your online presence. If you don’t have time to manage your digital marketing, there are comprehensive MSP marketing services which will give you all the assistance you need to optimize your web presence.
- Your site suffers from long loading times
There is a reason websites take forever to load up, and it isn’t always down to the user’s broadband connection. Cluttered pages, advertising popups, and too many images are some of the reasons why your site may be the bane of many.
- You rank low on search engines
You have probably heard about SEO by now, but if not, here is a helpful link. When your site is optimized for SEO, it will appear higher in search engine results, which is useful when trying to push your way above the competition.
- Your website is unattractive
We touched on this already when we told you to avoid needless clutter on your web pages. However, there are other things you need to focus on. This includes using readable fonts with well-contrasted backgrounds, and the inclusion of high-resolution photo’s to grab the visitor’s attention.
- Your website has annoying features
In an effort to enhance your website, you may be doing more damage than good. Autosounds, popups, scrolling text, and immediate demands for subscription, are just some of the features that are going get the backs up of your would-be customers. By looking at other websites yourself, there are bound to be aspects that irritate you. Learn from your own experience.
- The site isn’t mobile friendly
In the past, the only contact somebody would have with a website was through a computer or laptop. These days, there are more options available, including smartphones and tablets. Therefore, you need to make sure your site is optimized for smaller screens, and if not, work with your webmaster to solve the issue. Alternatively, use Google’s optimization tool to help you improve your site’s performance across a range of devices.
- You have limited contact options
Putting your phone number and email address on the site is fine. However, you need to go beyond this. A ‘live chat’ feature has become increasingly popular, giving your customer an easier (and cheaper) way to talk to you or your team. Then consider outsourcing your telephone answering services to an external company, which is a useful way to keep your customers connected when you are out of the office.
- You don’t have an FAQ page
Connected to our previous point, an FAQ page is an incredibly useful tool for customers to get the information they need when they are unable to connect with you. This will also save you time having to deal with simple queries when your site already has the essential information available. Ensure the page is well signposted, such as connecting your ‘contact us’ page to your FAQ page as an obvious solution to your customer’s needs.
- You don’t have a blog page
A blog is a perfect way to communicate the message you are trying to convey to the customer. Whether it’s an update about your business, or news of a special offer, your blog is an informal and personable angle to interest potential customers. If your writing skills aren’t up to scratch, or you haven’t got the time, consider hiring a freelance writer to provide content on your behalf. Ensure it’s updated to give your customers reason to keep reading.
- Your website is outdated
As alluded to above, you need to update your website on a regular basis. Not only do you need to maintain the blog, but you should also ensure relevant information is up to date, including shipping and pricing. New photos and videos should also be added on a semi-regular basis to keep the customer interested. If you don’t update your site, it’s possible your visitors will think you no longer exist. Again, outsource to others if you don’t have time to maintain your site regularly, or hire specific members of staff onto your team.
- Your website isn’t user-friendly