Let’s not fool ourselves: there are a lot of lawyers out there. As such, you can’t expect any potential client just to call you up out of the blue and solicit your services; your competitors will already have a jump start on them. Nobody ever has any difficulty finding a lawyer, because the best lawyers make sure they can be found. Below, we take a look at seven techniques for finding more clients.
Everyone Is A Potential Client
Never judge a book by its cover, as they say. If you’re only trying to impress the obviously wealthy potential clients that you meet, then you’ll be doing your law firm a disservice. Whether it’s a waitress or a successful banker, make sure you’re reflecting the values of your practice, especially when you’re wearing your suit. It can be tiring to always be in ‘networking’ mode, but it’s an essential ingredient of lawyer life. Learn the art of successful networking, and you’ll always have a steady stream of clients set up.
Sell Your Expertise
There’s a lot you can do make yourself look ‘credible’ as a lawyer, but instead of just presenting a mirage of knowledge, why don’t you show the people that you’re an expert? There’ll always be room for the voice of an expert lawyer in talks, panels, radio shows, and so on. You’re not just defending people in court or offering advice; you can be a valued voice. This will have a double positive effect: it’ll show people that you know what you’re talking about, and will also be great exposure for your site. If there’s a hot issue, then make sure you’re making your voice heard.
The Magic of Your Website
It’s 2017; every professional should have a website, including those involved in the law. Strong web design for attorneys will attract potential clients, showcase your talents and personality, and reflect your professional attitude. When people need legal advice, the first place they’ll be looking is online. If you have an attractive website, one that details just how you’ll be able to help a person in need, then you’ll have half sold your services without even having to open your mouth.
Giving Away Free Content
You have to spend money to make money. In this case, the money you spend will come in the form of your time. Nobody likes the idea of giving away their expertise for free but think of it as an investment. Things like blogs, free ebooks, and answering legal questions on the web’s biggest question and answer sites will raise your profile, and bring more people to your site. If people can see your work best without spending a penny, they’ll know the level of professionalism and expertise that can expect when they hire you. And if they like what they read, then they will hire you.
Learn About Advertising
Due to the sheer number of fellow lawyers, you’ll be competing with, it’s important that you understand how to advertise best and market your practice. You’ll need to set some cash aside in the budget for this essential aspect of your business. A good place to start is with social media, as it’s versatile and you’ll have instant access to an uncountable number of people. You’ll also want to have some paid advertising strategies, though it’s important to start small and track everything that you pay for to make sure it’s worth the money.
Your Referrals Are Everything
Don’t underestimate the power of referrals. For most lawyers, it’s their number one source of business. If you’re just starting out, then you won’t have too many past clients spreading your good work around, but that doesn’t mean you won’t get referrals. Encourage everyone who’s rooting for you to mention that you’re just started a practice, and you’re looking for clients. You’ll also be well served by staying in touch with all the people who have helped you on your journey to becoming a lawyer; they’ll have access to contacts that you don’t.
What You Look For In Lawyers
There’ll come the point when you’re not just looking for clients; you’re looking for the best clients. The best way to do is to ask yourself everything that you’d look for in a lawyer, and then make sure you’re ticking every one of those boxes. That means being professional, looking smart, and treating everyone with respect.
It’s not easy to get ahead in the legal world, but it’s not impossible. Take our advice above, and you’ll have a successful practice in no time.