Small businesses are forever looking for ways to set themselves apart. When you’re a small fish, going against the sharks, you need to get innovative to ensure you don’t get eaten! Of course, many things are going to be harder for you. You don’t have the same amount of money behind you, so you can’t spend a fortune on advertising. You can’t afford as large a business space, and you wouldn’t have products to fill it if you could. These points, and much more besides, mean that you’ll constantly feel as though you’re losing the battle.
Instead of admitting defeat, it’s time to realize that you have something big businesses don’t. You and your small enterprise have personality. It may not sound like much, but it’s the one thing that could see people choosing you over those large companies. With that in mind, you need to use that personal aspect to the best of your abilities. One sure way to do that is to open conversation with customers. And, we’re going to look at a few of the best ways to achieve that goal.
Add A Chat Feature On Your Website
Having a chat feature on your site is crucial. It will be many customer’s first port of call if they want to get in contact. How you go about this is up to you. Some sites opt to have a live chat feed, which would highlight that personal aspect. But, think about this carefully before you go ahead. You would need someone to watch that chat at all times. Having a chat without an answer is worse than not having one at all! Is that a step you can afford to take? If not, you could always opt for a contact form which sends comments to your inbox.
Set Up A Newsletter
It’s also worth setting up a newsletter. This is one of the only chances you get to initiate contact. And, we all know that communication is a two-way thing! Setting up an email list and sending out a newsletter every month is sure to keep you fresh in customer’s minds. You could even create a sense of community by offering newsletter only deals. Bear in mind that you need to put thought into these emails to ensure they don’t go straight to the junk folder. For help, turn to an email newsletter template to give you some guide about how to achieve a professional image. Put thought, too, into the content. Making it interesting and relevant is the best way to catch people’s attention.
Did Someone Say Social Media?
This list wouldn’t be complete without mention of social media. Platforms like Facebook and Twitter offer a chance for immediate connection. Twitter, in particular, has become a platform on which people contact businesses with queries and complaints. Make sure to respond to every tweet. It’ll be time-consuming for sure, but it’ll make all the difference. And, the whole of Twitter will see that you’re a company who cares!