If You Don’t have a Website…Your Business Doesn’t Exist. Here’s Why
If you are a business owner then you may think that you can’t possibly benefit from having a website. You may feel as though a website just isn’t in your budget and you may also think that you have no reason to have one. This is especially the case if you own a brick-and-mortar store. After all, what’s the point in appealing to a worldwide audience when you are only targeting the locals in your area? The truth is that if you don’t have a website then your business will certainly suffer as a result and you could be missing out on thousands of potential visitors every single year.
Credibility
More and more consumers are now using the internet to search for what they need. If you want to inspire confidence or if you want to have a professional image then having a website is essential. This is especially the case if you run your business from home or even if you are a freelancer. If you don’t have a website then your customers won’t even give you a second look and this can cause you serious problems. Your site is ultimately your chance to stand out from the crowd and if you don’t have one setup then it’s hard for people to find you and trust you.
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Your site will help you to keep all of your customers informed. Your website is very similar to an online brochure or even a catalogue. It gives you the chance to update your customers with any information about your products and even your services as well. You can influence them through your printed material and if you have a special promotion coming up then this is the easiest way for you to spread the word. If you don’t have a site then you’ll quickly see that the only way for you to get your advertisement out there and in front of the world would be for you to display a banner in your shop window, and even then, you only reach out to those who walk past during the time in which the advertisement is present.
Accessibility
A website is always available to both your potential customers and your regular customers as well. You can provide them with a consistent level of support and this is even the case when your store is closed. If you have a brick and mortar store and it is closed then your customers have no way of reaching you and you are essentially a ghost. You are nowhere to be found if they need help and they have to wait until 9am the next day in order to get the help that they need. This isn’t really acceptable when you are trying to provide a service, but if you had a website manager to help answer your customers’ questions and even to tell them if you have a specific product in store then this is really helpful.
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