No matter how successful you are, every business owner wants to increase their sales performance in some way. After all, no one is happy with plain sailing, you want to achieve the very best you can. A new year sparks fresh goals, and that might mean that you have placed focus on your own sales targets and performance, now and for the future. I wanted to share with you five ways you could increase your sales performance fast and effectively.
Make more if your website visitors
Only a few visitors to your website identify themselves. That might be through contact forms, enquiries or even through sales. However, there is a large percentage of people looking at your site that don’t, and this could be missed opportunities for your business. Software like Anonymous Visitor Identification can help you make more of these leads, helping you to see who is visiting and if there is anything you could do to turn that website visit into a potential sale.
Ask for referrals
Talking to your current customers or past customers is actually a very beneficial thing to do. These people already like the product or service, so it might be worth asking them for any referrals. You could even place an incentive for past customers to earn a referral fee or be able to offer a discount to friends and family who are being referred to your business. Working your previous customers could also mean that you entice them back again, so never underestimate the power of your current database.
Bundle products and services
If you have the opportunity to do so, why not bundle products and services together. Perhaps certain products go hand in hand, and combining them into a package at a cheaper price means you get more sales opportunities and more profit in the long term. The same can be applied if you offer services instead. Combining multiple services that would potentially be bought together anyway could entice a customer to spend more, even though they are saving themselves.
Introduce a limited off or sale
There is nothing more exciting than a potential sale or limited time offer. It puts a sense of urgency onto the customer to make that purchase quicker than perhaps they intended to do. Look how excited people get for Boxing day or January sales, Black friday can send people into a frenzy. So build up that level of excitement and urgency in your business and it should really help boost sales quickly.
Promote more via social media
Finally, using social media to promote your business is always going to be a fast and effective way to get your business seen. This is an excellent way to promote a flash sale,s or encourage people to take advantage of extra offers because they follow you on social media or shared your status. You drum up more publicity and in the process more sales.
I hope that some of these options have inspired you to try new things in your business to increase your sales performance.