Thanks to the accessibility of the internet and modern technology, more of us than ever before are able to take the leap from employee to being our own boss. And making a success of this relies greatly on being able to utilize the tools that are available out there. They allow you to boost profits, keep accurate records and protect your business from harm. Here are a few types of technology you could consider for your company.
Customer Relationship Management (CRM) Technology
Customer relationship management software or CRM allows you to interact with customers quickly and easily. It works by keeping all of the details and contact information for customers in one place, including marketing materials they have previously seen and past orders. It allows you to offer exceptional customer service as you can recommend products based on what they’ve already bought, target information based on what their preferences are and even send them voucher codes on their birthday. It’s just not something a human would manually be able to keep track of, and so if you sell products this software is essential.
Online Backup Software
Cloud based online backup software is one of the best ways to protect the information you have on your network. It works by encrypting data and sending to secure servers, that way even if anything happens to your computers (such as theft, fire or flood) your information is still safe. It’s far better than backing up to physical disks and hard drives since hardware can fail, be stolen or damaged. Plus it allows members of your team to access information from any computer, improving efficiency in the workplace.
A Virtual Private Network
VPNs (virtual private networks) are useful in business as they allow users to connect to private networks in a secure way. Companies often provide VPN services for their employees so that they can connect to the company’s networks as needed. That way, if your staff need to do some work from out of the office, you know your information isn’t at risk. Companies like VPNS R US have more information if this is something you feel would be useful to your business.
Keeping good accounts is of course crucial in business. Get things like tax wrong, and you could end up with serious fines, or even a prison sentence. You will still need an accountant to do the complex stuff, but keeping efficient records makes their job much easier. This will work out cheaper for you since you’re paying them for fewer hours. Old paper methods of accounting are incredibly slow and have the risk of human error. Doing this via computer means it’s more accurate and will save you time and money.
A Blogging Platform
The benefits of running a business blog have been well established at this point. It helps drive traffic to your site as it means more pages are being indexed by search engines. This boosts your page rank and leads to more organic traffic. Blogging establishes authority, and also helps to spread the word about your company too. It’s far more likely to get social media shares compared with a static website. If you write regular engaging content in will draw in potential customers and boost business too.