Releasing a new product causes a lot of both stress and excitement for your company. It’s a fun thing to do and you’re excited to add a product to the ones you already have, or maybe launch your first ever product, but it’s also a lot of work. Juggling everything that needs to be done can be difficult. It’s easy to make some big mistakes during your launch, which you might not even realize you’ve made until your new product is on the market. Before you start selling, you need to make sure you haven’t made these unfortunate blunders.
Announcing a Launch Date Too Early
It’s easy to get carried away with the excitement of a new product. Maybe your customers are excited too, and they’re badgering you for a release date. However, it would be a mistake to try and come up with a date when you’re not getting close to having a finished product. You might think you can set a date early by projecting when everything is going to be ready to go. But you can’t predict any of the things that might hold you up. It’s better to wait to announce a release date and get it right than it is to choose one too early and have to push it back.
Failure to Thoroughly Test Your Product
This might seem like an obvious thing to do, but vigorously testing any product before you release it doesn’t always occur to everyone. They might do some testing, but that doesn’t mean they go far enough to make sure everything works. You need to find the right tools and methods to help you test everything. If you’re working on a new piece of software, you should compare the available software and QA testing tools to find the ones that will work for you. There are hundreds of possibilities to choose from so you need tools that meet your needs. Make sure you compare what’s on offer to find the tools with the best functions.
Not Familiarizing Your Staff with Your Product
Before you go to launch, everyone at your company who will have anything to do with your new product needs to know all about it. Ideally, this means that everyone (except maybe the cleaners) needs to know at least a little bit about the product. Different members of staff will need different levels of knowledge and to know about various areas. Your tech team might not need to know the same things your customer service team needs to know.
Failing to Be Ready for Feedback
You might have tested your product before launching it, but it’s not the same as allowing anyone to get hold of it. Once it’s out there, more people will be using it, and you’ll get a better idea of how well it works and what people think of it. Being prepared to collect feedback is essential. If you’re not ready for feedback, you could miss some essential information about how to improve your product and how to do better next time.
If you’re planning on launching a new product, don’t make any of these mistakes. Be prepared and make sure you have a solid plan.