When creating an at-home business from scratch, there are a couple of key components that you need to keep in mind to bring exposure to your business and give yourself enough of an edge over your competition. As a startup or an at-home business, you’re almost expected to not have a professional website, but there are a couple of things that you can add to your website that will give it a professional sheen.
Put effort into your branding
When you focus on branding, you boost your company name in order to receive more exposure and attention. If you don’t have a logo yet, then make sure you hire a freelancer to create one for you. If you don’t have a good name to call your business, then don’t make a website yet. Before you even start a business, you need to put effort into branding your company so that it stands out. Without the right resources and designs, you’re not going to build up a customer base and you won’t’ stand out from the competition. Use smart and clever designs to give yourself a boost—don’t just sit on a black and white website with no colors, no logo and no catchy business name.
Use eCommerce to boost sales
Take a look at different eCommerce Platforms and install one based on your needs. If you’re going to sell products as an at-home business, then you’re going to want to have widgets and a website backend that can support online sales. This is the perfect option for anyone looking to sell merchandise from home, so make sure this is something you add to your website before it goes live. Without the right eCommerce platform to support your website, you won’t be making any sales at all and no one wants to use old and slow methods to send in an order.
An easy-to-use website
Easy-to-use websites are required if you want to make your business accessible. Don’t hide menu options in a spaghetti loop for links. Instead, make everything easy to access. Show your websites to friends and family members who haven’t seen your designs before and let them use it. Ask for feedback and question them on how easy or difficult it is to use your website. The more you focus on the user experience, the more likely it is that your customers and visitors will have an easier time ordering items.
Listen to feedback and keep communication open
If you’re going to create a long-lasting brand, then you need to communicate with your audience. If you have comment sections, then listen to feedback. Use social media widgets and connect your Twitter and Instagram accounts with your website so your visitors know where to find the latest updates for your company and simple ways to message you. Don’t neglect the importance of communication and always ensure that you’re interacting with customers.