Have you developed a new product? Are you desperate to shout all about it from the rooftops? It takes a lot of hard work and dedication to get a product to market, but there’s so much left to do at this point if you want to make your business successful. If you’ve got a product ready, it’s time to switch your attention to promoting and marketing it. After all, you want as many people as possible to know about your ingenious creation. Here are some top tips to help you take advantage of magical marketing techniques and set your business apart from the crowd.
Sell your USP
Every business should have a USP. This is what makes you different from everyone else out there. If you’ve got a brilliant USP, make sure you sell it. Have you developed a solution for an everyday problem? Do you offer a service that no other company does? Does your product do something that similar items don’t? Whatever your USP, whether you offer a tailored service, same-day delivery or the option to make your product bespoke for the individual, up-sell this. Make it a central part of your marketing campaign, and ensure that every potential client knows exactly why you’re not the same as your competitors.
Make your product stand out
If you’ve got a great product, you need to make sure that people give it a chance. If the packaging doesn’t look the part, you may never get to the stage when a potential customer actually tries it out. If your product blends in on a shelf full of similar items, you’re not going to lure people in. Branding, marketing, and design are interlinked, and it pays to focus on the aesthetic appeal. Think carefully about the way you package and present your product. If you’re selling sweets, consider ordering bespoke pouches to catch the eye of the consumer. If you’ve developed a new alcoholic drink for summer, think about going for a non-conventional bottle shape. If you can do something original, this is likely to make your product more noticeable.
Incentives, like introductory offers and discounts, are an effective way of encouraging people to try new products and choose your brand over others. Most people love a bargain, and if you can impress customers the first time they buy your product, they’re likely to buy it again and recommend it to friends and family.
Spread the word
When you’ve got a new product, you want to spread the word as quickly as possible. There are so many ways you can do this from running a social media and search engine optimization campaign to posting flyers through the door and planning a launch event. Tailor your strategy to your market and do some research to identify which methods are most effective for your target demographic.
You’ve invested time, effort, and money into developing a product. Now, it’s time to make your hard work worthwhile by getting those orders flooding in the registers ringing.