Prime Your Website for Conversions to Drive Up Profits

Your website is your most valuable asset. It is where most of your customers will find your business, where they will research your products and services and where they will inevitably decide whether to convert or not. In business terms, to convert means to fulfill the goals of the website. For an online store, a conversion will be taking a basket of products to checkout and fulfilling the sale. For a services company, a conversion is filling out the contact form and making an inquiry. The more conversions you get, the more profit you are likely to make.

There is an art to maximizing web conversions. On the one hand, you need to be able to give your visitors enough information for them to come to a decision, on the other, you need them to be able to get to the conversion point without difficulty. Unsurprisingly, much of this comes down to SEO best practices.

Keywords

When you want to search for something, what do you do? You open up a search engine, probably Google, and you type in your search terms. These are keywords.

Using keyword research to find the most relevant keywords to your audience, as well as seeing which keywords your competitors are using is a good way to boost your site up the rankings. And, by placing the best keywords on every page, you are more likely to persuade people through the conversion funnel.

By sending giving visitors the ability to go straight to the page that is relevant to them, they skip all the other parts of the conversion funnel that would only slow their progress through your site. Plus, the more high-ranking pages you have, the more likely your site is to be visited.

Location SEO

If you have a business that only serves a certain area, or it has a physical shop presence, you will need to use local SEO techniques to attract people in your area. One way that people tend to refine their searches is by adding a town or city to their keyword, such as ‘houses for sale in Sydney.’ By creating specific landing pages for these locations, you can harness these keywords and funnel people onto your main site this way.

Location SEO is a good way to use a longtail keyword to attract a more relevant, local audience to your site. Though many businesses overlook location landing pages, they can be a good way to increase conversions by attracting people nearby who are more likely to purchase from a physical shop.

Internal Links and Obvious Buttons

One of the ways that lots of businesses lose out is by failing to realize that their internal links are inefficient or aren’t working properly. For any conversion funnel to work, the visitor must be able to move seamlessly from page to page, refining their choices until they reach either a checkout page or a contact page. This means that there need to be plenty of links pointing to relevant areas of the site to allow them to move quickly from page to page until they are ready to convert.