Once you’ve been running a successful small business for a while, there may come a time when you decide to open up your own store. Having a physical shop can be a huge boost for small businesses and bring in a whole new customer base. Having customers visit your store and being able to talk face to face is an amazing thing, but before you jump in an open up: there are a few things you need to consider.
The first thing you want to consider when opening up a store is the location. Where do you want your store to be situated? This will depend on your budget and the type of shop you want to open. If you have a decent budget, you may be able to bag yourself a vacant spot on the high street, but if not; you can still find a great place for your store.
Building From Scratch?
If you plan on building from the ground up, you will need to purchase a piece of land. But before you do that, make sure you have the necessary environmental checks done first. Hiring a company to carry out contaminated land services will put you at ease and save you from a headache later on. You want your land to be totally safe and secure before you begin construction.
Designing the inside of your store is one of the fun parts of opening up shop. Because it is your brand, you have totally free reign over the décor in your store. You could opt for a minimal design with clean white walls, metallic accessories and plenty of plants to add a splash of colour. Or you could make it into a cosy, homely shop and burn candles, hang pictures on wooden walls and hang throws over seating. It is up to your personal taste, but bear in mind to keep the theme in line with your brand and products.
Vinyl and Banners
If you really want to pull in the masses, you could go for a restaurant style sign which hangs proudly above your store, or keep it more subtle with a clean sign. Inside your windows, make sure to display any offers and promotions you have to rake in customers.
Once everything else is complete, you need to turn the shell into a functioning store. You can purchase some vintage style tills online, invest in a safe to keep your proceeds safe and hang a sign in the door to tell people you are open and ready to go. You could also add fairy lights along the walls for a nice ambience.
Now that you have your store, you need people to run it for you. You may decide that you want to be there yourself, of course, but you will still need capable staff to run the store for you when you need to work elsewhere. Keep in mind the opening hours of your store, and equip yourself for shift changes when needed.