Catalogs used to be only printed and shipped out to subscription paying customers, or sometimes available to pick up in-store. However, e-commerce has put a well-needed spanner in the works, by creating a virtual world for consumers to delve in, at their leisure. Now, for every website that focuses on sales, a catalog of the products is not only needed to properly categorize the products, so there’s some form of order, but so that customers don’t get lost while trying to buy. However, a great catalog will incorporate and dissect each product into a category, based on function, price, special sale and date of addition to the product line. The days of customers using printed catalogs to search for their needs is long gone, and online product catalogs are becoming the norm. However, for those who aren’t savvy with technology, they can easily get lost, which causes a drop in sales and fewer visitors to your website. However, there are a few golden rules to follow when creating an online product catalog.
Categorize and search bar
By categorizing the products you sell, you show the diversification of your website, brand or business while purposefully dividing items into set groups. You create categories by recognizing which products perform specific functions and styles and labeling them in their own speciality. For example, summer shorts are not the same as a short skirt, or hair gel is not the same as hair wax; i.e. the function may be similar, but the style is different, and vice versa. The categories should then be programmed into your search engine, so customers can cut down on click time and head directly to what they are interested in. The categories should be neatly listed beside the catalog so users can directly switch to the type of products they want.
Compartmentalize the products page
Customers who have appeared on a page that there were searching for may need to further divide up the products on the page. Discrete sections that can orderly put the products into alphabetical order, popularity, price range and brands make the shopping experience easier and pinpoint. It can be difficult to understand what customers want and how they search for it because trends come and go. Companies like kurnol.com have e-commerce solutions that can design products catalogs as well as offer technical support to get the most out of your website. With the study of your Google Analytics pages, such companies can offer you website optimization to put your best foot forward.
First and foremost, the design should not be cluttered, and although the outlines of product photos may be neat, if there are too many on the page, it looks cluttered. The first impression a catalog should give is simplicity, so users feel ready to interact. The space between each product should be clearly defined and each product separated by a blank space. Pictures of the product should take up most of the room for each space. The price itself should be clearly placed in the corner, visible but not the first thing noticeable. To separate from the product below, rather than a blank space, the name of the product, and brand that created it should be written.