Knowing the ins and outs of social media is an important part of making your business a success. While the thought of maintaining social media accounts can seem tedious, the steps to success are simple, it’s just a matter of sticking with them and valuing quality over quantity.
Carefully Choose Your Platforms.
We know. There are so many social media platforms to choose from. It makes the decision about which ones to get started on a little daunting. Before you get overwhelmed, just think about which platforms would benefit your brand or business the most. For example, if you’re a makeup artist or hair stylist, you may want to lean more towards Instagram and Facebook as opposed to Twitter, since having readily available photos will be a bigger deal for your clients. If you have a news site, Twitter may be your best bet to help you get news out in a timely manner.
Post at Various Times.
Social media never turns off, it’s going 24/7, so if you’ve been sticking to posting during certain hours or at certain times, there’s a whole audience you could be missing out on. Switching up when you post can also help you pinpoint a time period when you get the most social action, so that you can implement that into your social media strategy.
Sometimes people think that social media is less interactive and more set it and forget it. Not the case. The best and most successful accounts interact with their followers, replying to requests, answering questions and sharing their content with others. This encourages the relationship you’ve begun building with your followers and keeps them coming back for more.
Posting on a consistent basis is a great way to grow your following. When you become the brand/person that others know they can turn to for consistent information on a subject, you’ll have followers that will stick around for more than a couple of days.
Don’t Be Afraid to Outsource.
If you know that your schedule is already filled to the brim with other tasks to complete, there’s nothing wrong with setting aside a budget and letting companies that specialize in social media marketing run your accounts. They’ll already be aware of the tips and tricks needed to grow your following. Been thinking about outsourcing your social and need a place to start? Try here!
Which social media tips did you find most helpful? Have you managed to build a significant social media following? Let us know what you did to help reach your goal in the comments below.