Taking Your Website SEO From Good To Great!

Most people in the business bubble should be aware of SEO by now. It’s those three magical letters that everyone is so concerned with – and for a good reason. SEO improves the visibility of your website in the online marketplace. If yours is up to scratch, then your business is going to see positive results.

Speaking of which, I’ve got some advice in this guide to help you take your SEO from good to great. Now, this doesn’t mean you’re going to read another boring article providing some of the basic SEO tips out there. I’m going to assume that, seeing as you run a business and have a website set up already, you’ve done most of the basic tips. Instead, we’ll focus on more of the technical aspects of SEO and the things you may not know exist.

So, what are you waiting for, read on to enjoy SEO perfection:

Optimize All Your Images

Most of us are so consumed with optimizing our content to fit SEO standards that we forget about one key thing; images! While finding the right keywords and implementing them in web page content is essential, you could be letting your content down with images that aren’t fully optimized. What does an optimized image do? It gives your website the opportunity to climb up the rankings by ticking a few things off the SEO guidelines list. For one, optimized images are smaller file images that load quickly. As such, you improve page loading times, which helps boost your SEO. Secondly, you can tag your images with titles that include keywords for each page. As such, you’re subtly adding more keywords to your website without it damaging your content. The end result is a site that performs much better than it did before.

Fix Any And All Broken Links

A big part of SEO is the ability to link internally to other pages on your site. Not only this, but it’s healthy to link to other websites too. This shows your content is valuable to the user reading it, and Google gives you a little boost. However, the problem with links is that they become broken from time to time. The page you linked to once might not exist anymore, creating a broken link that will scupper your SEO progress. Thankfully, there are plenty of tools you can use to find all the broken links on your site. I strongly suggest you do this and eradicate all of them!

Create Structured Data Markup Code

This is one of the incredibly technical elements of search engine optimization that often goes unnoticed. With SEO structured data markup codes, you make your website easier for search engine bots to crawl. Essentially, you create a neat little structure for your site, pointing the bots towards your most valuable pieces of information. It makes search engines understand your website content better, which enables them to rank it better too. In fact, search engines like Google have come out and said they rank sites higher when they have structured data markup code compared to when they don’t. Basically, this one subtle change to the internal structure of your site can make a huge difference. It could give you an extra rankings boost without you really needing to alter anything about your website other than creating this code.

Steal Your Competitors Keywords

No matter how hard you try and improve your SEO, there’s always a handful of competitor websites trying to do the same thing. For whatever reason, you just can’t seem to knock them off the top spot, and they always appear ahead of you. Well, one trick you can use is stealing the keywords they focus on. There are tools out there that let you type in the name of a website and view all the keywords they target and how effective they are. This may show you that their site targets keywords you’ve not been using on any of your web pages, yet still remain relevant to your business. In which case, you can steal them, implement them on your site, and reap the rewards. Your rivals won’t know what’s hit them, and they’ll be panicking as you consistently rank above them.

Make Sure Your Website Is Mobile Friendly

One of the most important things you can do to improve your website’s SEO is to make sure it is mobile-friendly. More and more people are using their phones and tablets to access the internet, so it is important that your website looks good on these devices. There are a number of ways you can make your website mobile-friendly, including using a responsive design, using a mobile plugin, or creating a separate mobile version of your website. Doing this will ensure that you get the best possible results from your custom seo services.

If a lot of the info in this guide was confusing for you, then it’s totally normal as we’re looking at some pretty advanced stuff. Hopefully, it’s not too hard to digest, and you now know some extra SEO tips. Keep doing what you’re doing, but add this advice to take your SEO campaign from good to great!