If you are struggling to see increases in traffic online or even see a steady level of traffic to your site, there are things you can do. There are steps you can take to improve the situation and ensure that your business does thrive in the online world.
Usually, if a business is not getting the level of attention it deserves, it’s due to the fact that people have underestimated the importance of a digital marketing strategy. This doesn’t mean that they don’t have one in place but rather that it is simply not very effective or far-reaching. If you want to make sure that your business does succeed in the market you need to go beyond the typical aspects of SEO and instead delve deeper into what online marketing can do for your business.
There are various tools that you should use in your marketing strategy but let’s start with one of the most important and an aspect of your marketing that is absolutely crucial.
Taking Content Production To The Next Level
You must make sure that you are constantly creating and publishing fresh content on your business site. New content is key to ensuring that your business does move up the ranking and guarantees that customers have a reason to come back to your site. You have to be careful that you’re not in a position where there’s no reason for customers to check back at all.
To do this, you need a publishing schedule for your content. You can set this up manually, or there are a wide range of different tools that you can use to essentially automate it. New content will be added like clockwork, and you can make sure that people keeping coming back to your site. The best way to do this is to actually determine the publication time based on when your target customers are most active online. That way, you will have the greatest chance to interest them and keep them around, perhaps for a purchase.
To do this, you can examine your site traffics. Spikes or surges in traffic are going to be the times that you should be focusing on.
It can be difficult creating fresh content for your site on a regular basis, particularly if you don’t have any help. You can fix this issue by making sure that you search dead sites and dead domains. Here you’ll find plenty of content that isn’t on the search index and therefore is Copyscape free. You can use it, and you can even choose content based on how many links it has to other areas online. This brings us neatly to link building.
Going Beyond Adding Links
Many businesses are unaware that link building and adding links are often two very different things. Adding links simple refers to ensuring that your content has backlinks both to other areas of your site and strong domains on other sections of the web that are hopefully, related to whatever content you have published. This can benefit your search ranking and may indeed have an indirect impact on user retention. At the very least, it makes your site more interesting to users and perhaps easier to navigate, both of which are important.
However, link building is something else entirely. Through link building, it’s possible to connect with other businesses and sites online, and that can be crucial. It will help you build up business leads and ensure that you have fantastic opportunities for things like business partnerships. There are a huge variety of ways to build links to businesses and other sites online, but perhaps one of the best ways is through guest posts.
With a guest post, you will be able to share some interesting content and connect to a brand new section of your customer base. Or, perhaps even get seen by users who before had never heard of you or your business. Let’s look at an example of garden tools. You might run a website selling garden tools. If that’s the case, you could look for blogs based around family, gardening or home improvement and look for the key ‘work with me’ page. This points to a blog that will happily accept guest posts, and that’s very useful to a business owner such as yourself. As well as being a great opportunity for promotion, it also allows you to connect with another website owner online, perhaps providing you with a key ally in the future.
Note how we used the word ‘ally’ as though we were referring to a war? Well, that’s because that’s exactly what it’s like running a business online. You are at war with competitors of your company, and you do need allies like other website owners and bloggers if you are going to win.
If you are using guest posts, this should again be on a schedule. You can do that with a guest post software that allows you to keep a check on what you publish where at any given time. It’s a great way to keep things under control and in order.
Beyond Social Media Posts
You might think that social media is only useful for publishing and creating posts or perhaps sharing content, but that’s not the case. In fact, if you look at social media under a thicker lens you will see that it has lots of different uses.
An example of this would be groups on Facebook. By creating a Facebook group, you can bring customers and users together in one space, allowing them to interact and perhaps, more importantly, connect with your business. This allows them to form a relationship with your company and may even boost loyalty. While it is typically smaller businesses that do this, such as PTs, it can work for other businesses too. Particularly, if you get a key individual in your industry to join your Facebook group.
As you can see, once you scratch away the surface you’ll see there is a deep pool of online promotion to explore and you’ll unlock the true potential of internet marketing.