An amazing website is a must for any business nowadays, everybody knows that. Most companies will put the time and money into creating one, but not so many realize the importance of keeping it updated. If you let it get into disrepair, you’ll cause yourself all sorts of problems. From losing customers to opening yourself up to security breaches, an outdated website is always bad news. But updating it is pretty costly, so if you start doing it when it isn’t necessary, you’ll be wasting money. So, how do you tell when your website needs an overhaul.
Too Much Traffic
We’ve all tried to go to a website and been met with an error message. Most of the time it’s because the site is struggling to cope with the amount of traffic that it’s getting. If that happens to you, it’s a very good sign. It means that you’re getting a lot of visitors. But it does mean that you need to upgrade your website to accommodate all of that extra traffic. Cloud Hosting is a brilliant way of accessing the extra servers that you need without having to install physical ones. Building new servers is expensive and takes up a lot of room but with cloud hosting, you can do it remotely.
High Bounce Rate
The bounce rate is the best way to see whether your site is giving customers what they need. If you have a high bounce rate, it means that customers are leaving quickly. The reason for that is probably that they can’t find what they’re looking for. It’s likely that the layout of your site is confusing and the most important information is not easy to find. Speak with your web designers and rearrange the layout of the site to make it more user-friendly. If you’re unsure of where to start, consider paying for some website testing. That will help you identify where you’re going wrong and how to fix it.
If you’ve got a high bounce rate, you’re likely to have a low sales conversion rate as well. If customers aren’t hanging around, they aren’t going to buy anything. Your website is a marketing tool and low sales from your website is a sure sign that something you’re doing isn’t working. It might be because people can’t find what they need easily enough but it could also mean that people don’t trust your site. Consumers are automatically mistrusting of a website that looks dated. An old fashioned website automatically makes customers think that you aren’t up to date with your IT systems. They aren’t going to want to give their credit card details to a company that doesn’t put enough resources into their IT systems because of fears about cybersecurity.
Not Mobile Ready
The number of websites viewed on mobile devices has overtaken desktop computers for the first time. If your site doesn’t run properly on mobile phones and tablets, the majority of your customers are getting a second-rate service. Mobile devices should be your first port of call, rather than an afterthought.
A bad website is a huge turn off for consumers so if you’ve noticed any of these signs, you need to update it immediately.