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Attracting Bigger Talent When You’re Smaller Than The Competition

Attracting Bigger Talent When You’re Smaller Than The Competition


Being the leader of a small business requires you to have a pretty resilient and creative attitude towards your sustainability, not least of all when it comes to recruiting top talent. You’re smaller than the competition and that can leave you with a disheartening feeling in your gut when it comes to trying to recruit the best.

You can’t offer top dollar, or anywhere near what those bigger companies are offering candidates. It could be that you can’t even offer full-time contracts or hire a professional recruiting service to help you in your search. But being smaller doesn’t mean you can’t compete. Oh no. Being smaller just means you have to get a little more inventive with your approach.

That is what we’re here to help you with. We’re here to cast a light on some of the creative approaches you can use to land those people of quality that could help you take your business to the next level.

Honesty Is The Best Policy

The clearer your job descriptions the better chance you have at landing the kind of talented individual you hoped you would. That’s the first step. The second step is to make your company look like the kind of place someone will want to work and that means sexing up your website a bit. Make it attractive. Use professional photos of your office and real employees undertaking real tasks. Candidates want to know what to get a feel for what it will be like to work in your place, they want to picture themselves working for you.

Get Creative With Your Perks

The majority of your candidates will be Millennials and that means they desire very different rewards to other generations. Yes, money is important, as is a compliant pension scheme, but they prefer experiences over cash bonuses. With this in mind, your best bet is to look at offering your employees a 401k Safe Harbor matching plan that will allow your employees to tailor their saving scheme to their wants, and pair this with a creative bonus system. Offer white wine on a Friday afternoon, take employees out to lunch, have days every month dedicated to helping the local neighborhood, and have prizes up for grabs like hot air ballooning and jewelry making lessons. Chances are, that will peak their interest far more than a $300 bonus at the end of the month.

Put An Emphasis On Personality

One of the reasons why so many candidates may have been passed over by other employers is because they lacked certain skills or experiences. Don’t make the same mistake. Skills can be taught and experience gained. The thing that can’t be taught, however, is personality. That accounts for so much in the workplace because attitude is what drives success. Having someone that has an infectiously positive attitude that is going to lift the spirits of those around them and make the bad vibes in the workplace vanish in a puff of purple smoke is far more valuable than a dullard who has the skills you are looking for.

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