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How To Break Into The World Of Marketing

How To Break Into The World Of Marketing


When it comes to different careers, it’s safe to say that there are a wide range of different industries that could provide you with the best start. As careers go, many people will want something secure with great prospects. While some of the most profitable industries can require you to go to school and train for years, not all of them will. Some will allow you to break in and make waves in a range of different ways, such as marketing. Based on the way that life is evolving, and the way that we consume and spend in the modern world, there’s no surprise that jobs in marketing are hot property. So if you want a career in the field, here are a few ways that you can break into the world of marketing.

Market Yourself

This may sound like a very obvious point to start off with, but it’s not something that everyone will think of. But you should also look to be marketing yourself when you’re trying to break into the world of marketing. Because what better way is there to make waves in the industry than to show off your marketing skills and knowledge (even as a novice) when you’re looking for a job. You don’t have to be a pro, but in the age of social media, you should know a little bit about how you’re going to make it work for you.

Build A Portfolio

But at the same time, you also need something that’s going to help you to sell yourself into the industry. That means you need to get a professional portfolio together of the work you’ve done. And, of course, it’s going to be best done online. If you’ve yet to get some experience, you can just get this set up and start thinking of what you want it to look like and any key features you want, so that you can add them in over time.

Hone In On Your Skills

Now, it’s time to build up the skills that you have. Whether you studied marketing in school or not, you may want to look into integrated marketing communications masters programs that can progress your career. You want your skills to be first class for the current market, and integrated comms can definitely help with that.

Get Some Experience

Next on the agenda, you’re going to want to think about getting some experience. Because that portfolio isn’t going to build itself. Whether this means you take up a few internships, or you volunteer to work on some projects for free, you should be able to build up some experience and get some proven results recorded in your portfolio.

Connect With Potential Employers

Finally, you’re then going to want to think about connecting with some employers. And to do this, you’re going to want to market yourself so that you’re on their radar and showcase your marketing skills in the process. Whether it’s via networking or applying for jobs, you should be able to wow potential employers this way and bag your dream marketing job.

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