If you have a small or medium sized business, you might be relying on traditional marketing channels too much. You pay for your TV advertising, billboard displays, and newspaper ads, but forget about focusing on where your potential customers are looking for advice. A digital marketing strategy is important and should be there to connect with Generation X, Y, and Z customers. It is cost-effective, easy to implement, and can be used to get the word out about your offers fast, and build your brand.
The Popularity of Videos
Video marketing has been around for a long time, but is hardly used by small and medium sized companies to build rapport with their market. No matter if you are a local gardener or a cleaner, you can talk to your potential customers about your unique selling points, or just show off your personality and strengths. You don’t need special equipment, or a script, and if you do your job right, your promotional video can go viral.
Customers Want Recommendations
Today, instead of getting out the Yellow Pages, customers will ask for recommendations from their friends online and offline. If you can engage with your current customers, and have your social media accounts, you can receive free marketing. Look for Facebook groups in your area and you will see that people ask plenty of questions about services others received from firms. Wouldn’t you like to tap into this ready-to-buy market?
Building Your Brand
A strong digital marketing strategy can help you build your brand faster and cheaper than using traditional channels. You can create a central brand message you can build all your online videos and blog posts around. Make sure that you are consistent, and respond to what your market wants and needs. Branding is becoming an important tool for small and medium sized businesses to differentiate themselves and build a competitive advantage.
What if you have a website and a physical shop, but have no idea what your customers say about your company? If you have a strong presence on social media, you can get your customers to give you feedback and leave you review on the service they received. This will help you address any potential issues, and monitor your reputation. Today, anyone can create a page for your business on social media and encourage others to leave feedback, and this can have a potential negative impact on your reputation. Make sure that you are in charge of your business messages and you respond to customer feedback in a timely manner.
Get Your Brand Personality Shine Through
If you have a strong digital marketing plan, you can create a brand personality people can connect with. You might build your brand based on the excellence of customer service you provide your clients, or your personal beliefs and qualities. No matter which one you choose, you can create a personal connection with individuals. Remember that people don’t buy from companies; they buy from people.
Creating a brand persona can help you stand out from the crowd and create a positive message. You need to look at the demographic profile of your current customers and tailor the brand’s persona to their preferences. Using videos, online customer service, competitions, and encouraging feedback will get you better customer relationships long term.
Better Customer Service and Engagement
If you would like to take your online marketing to the next level, you can integrate your customer service and support into the digital marketing strategy. If you choose effective all inclusive ecommerce solutions to manage your customer base, billing, promotions, online content, blogging, customer service, and delivery, you can make it easier for individuals to do business with you. Your brand will appear more approachable and better connected to the market.
Set up an online chat to allow your potential customers to ask you questions and get real time answers. Create a social media support page to get them to enquire online. Measure customer engagement through advanced online tools and you will find out more about your market than it would be possible through offline channels.
In the 21st century, people are looking for instant answers to their questions and immediate solutions for their problems. Having a digital marketing strategy will help you understand your market better, allow you to connect with current and future customers, and build your brand. Digital marketing is cost-effective, easy to manage and measure, and provides you with vital information about your customers and competitors. Integrate digital channels into your overall marketing, and you can grow your business faster than ever before.