When you’re in business, sooner or later there’s going to be an event popping up – either with you hosting or attending. It’s a great way of networking with similar companies that are around you, and being able to engage with them and collaborate on ideas you may have. Not only that, but if you are just starting out and want to put the feelers out, making friends with the competition that you have around you, then organizing a corporate event is definitely a great way to promote your business as well as sealing deals. But for those who aren’t in the know, these are the main things that you will need to get covered…
The worst thing that you can do at any event is under cater for the people who are attending. Hangry is a word that has now entered the dictionary, and it’s sort of a given that if people are turning up to whatever you are putting on for them, they are going to be expecting food. This can be anything from a sit-down meal to a buffet, but either way you’ll need a list of who’s coming to cater for the headcount – so ensure that you chase up the RSVPs.
Any party is boring without at least a little bit of entertainment. You have to make your night memorable, especially if it’s concerning work; most people aren’t too sold on the idea of leaving their office just to enter another one that’s been dressed up as an event. You can incorporate entertainment to specifically work with the promotion of products or services that you sell, such as with hiring a character from www.charactersforhire.com/corporate-entertainment-ideas for your event to do so. That way, you are leaving the general marketing of your business in the hands of somebody else, whilst providing entertainment and being able to get out and network more easily. It’s a win-win situation.
Sending out invitations is one thing, but actually marketing your event to remind everybody who has accepted to turn up is another. Not just that, but there’s a certain amount of envy that you need to generate from businesses to make your company the hottest thing around. Going viral within circles on http://www.facebook.com and http://www.linkedin.com is definitely the way forward; social media will do more marketing for you than you could shake a stick at, so take advantage of its free usability and access to do so.
Just like a personal party that you are hosting, you need to ensure that your guests are compatible with one another. If you already know the personalities of those that are invited, placing those that will get along with each other and make the evening flow is something to look out for. Being in the know with who not to invite and realizing who’s not compatible is something that comes with experience unless you can get an unbiased review from another trusted business. Have everybody getting along just fine, and your night is sure to run smoothly.