These days, websites have a lot of competition. And if you’re trying to sell online, measuring the success and popularity of your website and its content are really important things to do. You can’t expect to get very far with your online company if you’re not using metrics to track its success and improve it continually.
Know How to Improve the Basic Things
There are some basic things that you need to focus on before you start to worry about anything else. For example, web traffic is one thing that most people understand, even if they don’t know much about metrics in general. Learning how to track your search rankings is one of the first things you should do too. That’s because it’s something that anyone can do and it matters a lot. SEO is vital because so many people will find you for the first time via Google.
Find Out Why People Don’t Stick Around
If people aren’t sticking around on your website, you want to know about that. But you can only begin to address the root causes of this problem on your website when you know the problem exists. That’s why you should use metrics to track your bounce rate. A bounce rate means lots of people are leaving your website very soon after arriving. If you see it a lot, you need to take action.
If the Problem is Conversion, You Need to Push Harder
Conversion rates tell us about how well you’re convincing people to stick around on your website and buy something. You might have lured them in with blog content, but are they staying around to look at what’s for sale in your online store? If not, why not? Tracking your conversion very closely is your first step toward finding out. It’s easy to track, so you won’t have any problems starting.
Time On Page is as Important as Page Views
It’s very easy to look at a page’s total number of views and go no further than that. As long as the view count is high, that’s all that matters, right? Well, actually, that’s not true. You need to make sure that you also look at the amount of time users spend on a page. If they’re clearly not staying long enough to read all the content, it suggests it bored them or they simply didn’t like what you posted. So, pay additional attention to things like this.
Segmentations allow you to break down the data production by metrics even further. You can get far greater insight into how your company website is being used if you make use of segmentation. You can learn about how and when different people leave your website and what causes them to stay for longer. That’s just one example of how segmentation can be useful, but there are many others out there too.
Metrics are very helpful tools, and you should make the most of them if you want your website to grow and thrive.