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How The Internet Can Make Or Break Your Business

How The Internet Can Make Or Break Your Business


Your venture into the world of entrepreneurship has been eventful. You’ve secured financial backing, you have a comprehensive business plan, and you’re on the road to a profitable first year. However, you’re not sure if your business is reaching its full potential. You have a niggling feeling that you could be doing more to see your business succeed. A good place to start is to consider the power of the Internet. Are you utilizing it for all its worth? Nearly every potential customer will have an online presence, and it’s up to you to ensure that your business is visible to the masses. Read on to explore how you can harness the power of Internet to ensure the success of your business.

Social Media

Nearly everybody you know will have at least one active social media account whether this is Snapchat, Facebook or Twitter. It’s vital that your business is also on these platforms for any potential customers to see. Make your accounts active and post at least once a day. This could be a promotional offer or a link to your most recent company blog post. Don’t go for the ‘hard sell’ as it’s massively off-putting. Consumers crave high-quality content that they can read and share online. The social media world now means that consumers can rate their experiences with a company. The more positive endorsements you receive, the greater the confidence that any potential customer will have in you. Target your market and develop your niche online.


The foundation to any successful business is solid organization and planning, and this is no different when it comes to data storage. As a business owner, you need to ensure that your files, documentation and sensitive data are secure and accessible. Cloud storage provides the option of encrypting your files and storing them on a secure data server off site. The emergence of cloud storage gateways means that you can continue to use the benefits of cloud storage without the long upload times and slowing down of your Internet connection. A cloud gateway is a virtual appliance that sits in your local network allowing you to benefit from the ease of storing locally with the added interfacing with the cloud.


Is your website getting enough traffic? If not, you may want to consider enhancing the search engine optimization capabilities of your website. Decide on the keywords that your potential customer will be typing into Google and make sure that your website is on the first couple of pages of the search results. This visibility is vital to securing hits on your website. You may have the most amazing product at a reasonable price, but if no one can find you online, you cannot attract customers to ensure the continued success of your business.

The world is ever more reliant on the Internet and people, young and old, are becoming more and more web savvy. It is up to you to future-proof your business and take your company’s relationship with the Internet to the next level.

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