It’s a persistent problem that we all face when running our business, the problem of consistency, as well as efficiency. And while we can spend a lot of time and effort making our business efficient from the inside, that’s not where it matters. The most important piece of the puzzle is making sure that it appears efficient from the perspective of your most vital client, your customer. So you owe it to your customers to be efficient, and here is why.
Trust From The Customer
This is probably the most important part of the whole equation. If you don’t have your customers trust in your ability to deliver services quickly and to the point why would they come back to you again and again? It wouldn’t be feasible, and in this 24/7 world, we need to find methods to communicate with the customer and to deliver regardless of the time of day. The customer needs to know that we have everything in place, and this isn’t just from the aesthetics and the customer services. It’s also the internal processes that we need to make sure are in place such as the importance of managed IT services which can protect your business from common viruses and malware that affect every single business regardless of their size. If your business was to suffer a major malfunction or a hack whereby sensitive customer data has been leaked, which we’ve seen many times in the media recently, that will not inspire trust in your abilities.
The Personal Touch
Look at it from your perspective, when you are calling an organization do you want to speak to a machine or to someone by email, or would you rather get the problem done and dusted quickly and effectively by speaking to someone one to one? The personal touch is something that is severely lacking in modern businesses, which is why you need to implement it within your business strategy to give your customers that additional faith in your abilities. This can be done by doing one simple thing which goes against the grain, cutting down on your automation. The temptation for every business is to automate every single process which may help you in regards to the internal processes. But it doesn’t inspire any faith in your abilities as a business in which how you deal with customers. This can be rectified by taking on more staff around the clock which will increase your overall ability to communicate with the customer when they need you the most.
And while automation is something that proves beneficial to how your company operates you need to be able to tread that fine line between a faceless company that automates everything and one that gives that personal touch, one that shows your customers that you are able to operate at any time of day with flair and efficiency. Being consistent is something that every customer requires at every stage of the process and especially as customers have a much bigger insight into the process. You need to be transparent in every stage which is why displaying an efficient process needs to be done from the inside out.