Nowadays, every new business has a far-reaching ability. We can thank the internet. Any enterprise should have an online shop and offer international shipping. If not, you’ll fail to reach real success. You need to keep up with what everyone else is doing, after all! But, sometimes even shipping to far shores isn’t enough. If you notice a lot of sales in one country or area, it might be a sign you need to expand. Outgrowing your current market like this is exciting, and a sure sign you’re heading for big things. But, it’s not without its challenges. In a lot of ways, starting in a new area is like going back to the beginning. Here are a few things you should make sure to do!
MARKET RESEARCH EACH AREA
If you’ve got to this stage, you already know how important market research is. If you don’t know what customers want, you have no way of giving it to them! What you may not have considered is that you’ll need to market research in each area you operate from. Needs and preferences change from county to county, and even more so between countries. It may be necessary to tweak certain aspects of your product to cater for new needs. Don’t panic; the changes don’t have to be huge. Something like a different name, or different color selection, should be as extreme as it gets.
You’ll also need to consider the best way to transport stock. If things are a success (which hopefully they will be), it would no longer be practical or cost effective to ship one by one. Instead, you’ll need to transport large quantities of your product. As you can imagine, it’s far from easy. Depending on the size of your product, you could do this by taking a few boxes in a car, or the van of a friend. After all, there’s no need to go crazy straight away. Though, bear in mind that you want to keep up with demand! If your product is weighty, or you want to transport large numbers, you may need to turn to someone like the tri state trucking company who can ensure safe delivery. Bear in mind that a service like this comes at some cost. It may be worth waiting to see how you’re received before you take this step.
HAVE SOMEONE ON THE GROUND
It’s also important to have someone on the ground in your new area. If one of your old staff members is willing to transfer, don’t hesitate to send them out there. Or, it might be worth hiring someone who’s already living in your new area. That way, they’ll already know what people like. Plus, they’ll be able to make their way around with ease and communicate with larger amounts of customers. Either way, it’s crucial you have someone over there. People need a point of reference. If things go well, you may even be able to provide that individual with a team.