If you own your own business, getting an email marketing campaign in place is a tried and true way to expand your reach and interact with your customers. However, now that we live in a world of spammers, it’s important to know the right way to go about it.
We have 7 tips below for you to keep in mind as you plan out your next email marketing campaign.
7 Tips For A Successful Email Marketing Campaign
- Use a Strong (Short) Subject Line
Your subject line is the first impression your readers will get, and it will either convince them to open your email or delete it. Studies have shown that emails with “subject lines fewer than 10 characters long had an open rate of 58%.” That means that customers like you to keep it short, sweet and to the point.
- Have a Clear Objective in Mind
Before you send your emails out, know what you want to accomplish. Your content should be directly related to your subject line and both should be directly related to your business. Your best chance for success comes from knowing your target audience and providing them with the information you know they’ll want to read.
- Send Your Emails in the Morning Through the Week
- Don’t Be a Spammer
Taking the time to tailor your content and sending it to customers that it will directly pertain to, is a better way to market your business than sending every single person, every single thing. Quality is more important than quantity. If you don’t have a reason to email them that pertains to their interests and buying habits, don’t email them.
- Have a Solid Email Design
Once you’ve gotten your email recipient to open your mail thanks to your snazzy, but short subject line, don’t let them get freaked out by a complicated or aesthetically unappealing email design. Make sure things are easy to visually digest and you draw attention to your call-to-actions. Take a look at some beautiful design examples here.
- Make Your Call-To-Action Clear
What are you hoping your customers will do after they read your email? Forbes described it best when they wrote that entrepreneurs should “write a concise email speaking directly to your target audience, and describe whatever the direct benefit of the click is.” If they’ll get some sort of product discount for clicking the link through the email, let them know!
- Personalize! (But with Something Other Than a Name)
Using the “Dear [Insert email recipient’s name here] format is a little outdated. There are other ways to personalize an email outside of calling someone a name that they may not even go by. Try including a personalization that acknowledges your customer’s needs or history instead.
The emails with the best open rates are being sent through the workweek and in the mid-morning hours. 9am to 10am on Tuesdays, Wednesdays, and Thursdays appear to be the most ideal.
Share your email marketing tips with us below!